Why does the message have to be bold?
Most marketplaces are already crowded with other businesses doing what you do, so it is difficult to be heard in a crowded space. a whisper can be heard providing it’s spoken with authority but usually those guys have earned the right to whisper and be heard e.g. Steve Jobs was a prime example. The world hung on his every word. However, for those of us who are less well established we may need to shout or at least repeat our message very often. If you do it the right way ‘Your voice’ becomes amplified and you get heard.
Even if your business has been going for years there is no reason why it can’t reinvent itself and it starts with the message – what is it you are going to now do better than anyone else. You should be able to sum this up in a few words – an elevator pitch if you like e.g. we are going to get your pizza to you within half an hour or it’s free, or if we don’t save our fees in tax you pay nothing, or if you can buy a product elsewhere for less we will double the difference. That last one you may recognise. However the principle is the same for all businesses no matter what the industry.
I was inspired but the founder of Google Larry Page who said that when they undertake a new product they require that product to be 10X better than what’s around already and he cited Gmail as an example i.e. Gmail offered 10X the storage space of all the competition and as a result it became a major force in mail services. This principle can be applied to all businesses no matter what the business. This is what we do at Salesplatter whatever your business we help you develop your unique sales proposition and amplify it using the tools available by developing your Internet presence be it articles, PR, links from authoritative sites, content on your own site, or optimising your web presence for search engines.